conversations—then download the full interviews now to gain insider
perspectives that are shaping the industry.
Empathy in Action: Transforming the Patient
Experience with Wendy Erler, Vice President of Patient
Experience, at Astra Zeneca, Alexion Rare Disease
Paul and Lynda sit down with Wendy Erler (VP of Patient Experience, AstraZeneca) to explore the power of empathy in healthcare and pharma. They discuss how patient-centered strategies are reshaping the industry, the role of technology in enhancing human connection, and what it truly means to put patients first. Watch now to discover how empathy is driving innovation and improving outcomes across the healthcare ecosystem.
Patient Voices: The Importance of Patient Dialogue in Pharma with Lillian Ng, Patient Solutions Excellence Head, Takeda
Paul and Lynda speak with Lillian Ng (Patient Solutions Excellence Head, Takeda) about the critical role of patient dialogue in shaping the future of pharma. They explore how integrating real patient insights into decision-making leads to better outcomes, stronger engagement, and a more humancentered approach to healthcare. Watch now to learn how industry leaders are transforming the patient experience by listening, adapting, and innovating.
Curiosity, Advocacy, and the Informed Patient with
Jane Urban, VP Customer Engagement Operations,
Otsuka
Paul and Lynda sit down with Jane Urban (VP, Customer Engagement Operations, Otsuka) to explore the power of curiosity in patient advocacy. They discuss how pharma can better recognize and leverage patient expertise, shifting from a top-down approach to true partnership. Watch now to discover why today’s patients know more than ever—and how the industry can evolve to meet them where they are.
Beyond the End User: Patients as Active Participants with Daniel De Schryver, Patient Engagement & Advocacy Lead, EMEA, J&J
Paul and Lynda speak with Daniel De Schryver (Patient Engagement & Advocacy Lead, EMEA, J&J) about the evolving role of patients in healthcare. No longer just end users, patients are key contributors—sharing data, insights, and lived experiences that shape the future of medicine. Watch now to learn how the industry is embracing patient participation, amplifying their voices, and driving more meaningful engagement in healthcare innovation.
Through candid, thought-provoking discussions, industry visionaries reveal how they are challenging the status quo, leveraging technology, and fostering deeper patient connections to drive meaningful change. Discover how today’s most influential pharma leaders are shaping a more compassionate, innovative, and patient-centric healthcare landscape.
Don’t miss this unique opportunity to gain insider perspectives from the minds shaping the future of medicine.
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