What Patients Really Want and How AI Will Help Deliver

Watch the On-Demand

Pharmaceutical companies are facing a quickly evolving landscape where technology is bringing a wealth of new opportunities for patient personalization to the table. How do you leverage these opportunities and stay ahead in a competitive market where patient experience is king?

  • Learn how to actually leverage AI (not just talk about it!)
  • Discover the importance of patient personalization and doing it at scale
  • Hear about real life case studies showing the ROI of enhancing patient personalization through technology
  • Showcase of the latest innovations, designed specifically for life sciences

Walk away from this webinar with real insights, examples, case studies, and a practical checklist of how you can leverage AI at your own organization towards what patients really want.

Why Download

This virtual event took place live on March 27, 2024 and offered a unique opportunity to gain insights, and contribute to the ongoing conversation around AI, patient experience, and therapy adherence. As the healthcare industry continues to digitize, sharpen your understanding of how technology can create personalized experiences for patients that make their lives better.


Lynda-Brown Ganzert


Lynda Brown-Ganzert is the co-founder and CEO of RxPx, an innovative digital health platform used in over 80 countries and available in 12 languages. With a No Patient Alone mission, the RxPx platform helps streamline specialty therapy workflows and personalized patient support to help life sciences companies deliver safe, scalable and highly impactful programs for their brands.

Colette Edwards

CEO, Insight MD

Dr. Colette Edwards, MD MBA, is currently a practicing gastroenterologist and has served the healthcare industry in a variety of roles. Dr. Edwards holds a BA from Harvard University, an MD from the Perelman School of Medicine at the University of Pennsylvania, and an MBA from the Wharton School. She completed her GI fellowship training at the University of  California, San Francisco.

Jennifer Tremblay

Global Brand Lead Neurology, SANOFI

Jennifer is a Global Pharmaceutical Leader with 24 years experience in pharma encompassing brand marketing, sales, business development, analytics, clinical research and medical affairs. She currently holds the title of Global Brand Lead Neurology at Sanofi. She describes herself as a generalist by nature with forged expertise in marketing and commercial excellence.

Greg Klein

CEO and Founder, Nuvera

Greg is the founder of Nuvera and has supported top global pharmaceutical and biotech companies in the enhancement of their go-to-market and commercialization capabilities, particularly in the areas of patient-centric support services and adherence solutions. His experience spans 20 years of designing, building, and managing specialty product solutions for launch products.

Leah Rowntree

Writer, Speaker & Event Host

Leah Rowntree, a Canadian event host and current affairs commentator, founded The Bon Mot Book Club, hosting renowned figures like Malcolm Gladwell and Dick Cheney. Recently overcoming Stage 3 breast cancer, she advocates for reform in Canada’s breast screening policies. As part of her healing journey, Leah is writing her memoir which delves into childhood trauma’s impact on health and disease.

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