In today’s rapidly evolving healthcare landscape, understanding and meeting patient needs are paramount. Our recent webinar with FiercePharma, “What Patients Want and How AI Will Help Deliver,” offered a deep conversation and recommendations on leveraging technology to enhance the patient experience.

The webinar featured esteemed speakers, Dr. Colette Edwards, CEO of Insight MD, Jennifer Tremblay, Global Brand Lead Neurology at Sanofi, Greg Klein CEO and Founder of Nuvera, Leah Rowntree, Writer, Speaker & Event Host , and Lynda Brown-Ganzert, CEO of RxPx

The webinar covered different perspectives (pharma, patient, doctor, and tech company) in the patient journey and what role AI plays in shaping the future of the healthcare industry. The speakers also discussed the importance of retaining the human connection within healthcare and the vital relationships between patients and their healthcare team.

Embracing AI for Patient Personalization

We discussed the importance of leveraging AI to meet patient needs effectively.  Dr. Edwards acknowledged how doctors may fear that while AI has huge promise, it may result in more unpaid work for them and take away time from healing patients. While creating AI technologies and adapting them to your organization or system, there needs to be a focus on removing burden.

In the session, we covered practical applications of AI such as reviewing large quantities of data, generative AI, measurement and indicators, and more. The speakers also showcased real-life case studies demonstrating the ROI of enhanced patient personalization through technology.

The Human Element in Healthcare

While AI plays a crucial role in data analysis and decision-making, allowing humanity to remain in healthcare is essential. Speakers highlighted the need to balance technological advancements with human compassion to ensure patients receive the best possible care.

“The patient-physician relationship, which in my mind, for several decades now has been undervalued and we have drifted away for a variety of reasons. It’s another example of how we’ve got to get back to the Northstar and focus on the patient as a person and the relationship between the patient and the people taking care of them,” said Dr. Edwards.

Patient-Centric Innovations

From predictive medicine to optimizing patient experiences, the webinar showcased the latest innovations designed specifically for the life sciences industry. Attendees gained insights into how technology can create personalized experiences that improve patients’ lives. “When we think of that [patient] journey, I get excited about AI bringing horsepower to that process where we would otherwise not have the time, the data, or the insights,” said Klein.

The speakers shared real use-cases, results and next steps on how AI can be used to shape the future of healthcare while focusing on patient-centric innovations.

If you missed the live session, don’t worry! You can download the on-demand recording to gain insights and contribute to the ongoing conversation around AI and patient-centric healthcare. Whether you’re a healthcare professional, industry stakeholder, or patient advocate, this webinar provides valuable insights into leveraging technology to create personalized healthcare experiences.